Study Masters in Digital Marketing in the UK and Ireland

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job.

If you do not meet our entry requirements for direct entry to one of our MSc programmes, you could progress to one of them via the University's Pre-masters course. Please see here for information on how to pay.

Course Facts

And a Masters in Digital Marketing degree will prepare you for many exciting roles in this fast-changing and fast-growing sector. Click on the tabs below to find out about master’s in digital marketing course structures, specializations and career paths.

Constantly reviewed and updated to reflect the latest developments in this rapidly changing field. Find out about equivalent entry requirements and qualifications for your country. These are the typical entry criteria to be used for selecting candidates for admission. The entry criteria for our programmes are reviewed annually by the Faculty.

Those stated were correct as of July Applicants should refer to their specific offer conditions on their offer letter. If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test.

For more information visit a list of equivalent English language tests that are also accepted. Our pre-sessional English language courses are the best way to prepare for study at the University of Southampton. The courses will improve your capability and confidence in using English language in your studies. If you do not meet our entry requirements for direct entry to one of our MSc programmes, you could progress to one of them via the University's Pre-masters course. If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study.

You will need to present evidence that you have met the learning outcomes of the programme. This page contains specific entry requirements for this course. More detailed information can be found in the programme handbook or other appropriate guide or website. Scholarships, bursaries, sponsorships or grants may be available to support you through your course.

These can be from the University of Southampton or other sources. Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:. In some cases you'll be able to choose modules which may have different costs associated with that module which will change the overall cost of a programme to you.

Whether you are looking for your first job when you graduate, or want to advance your existing career, the MSc in Digital Marketing will equip you for success in a range of sectors. Or you could use your professional marketing skills to help grow a small enterprise or family business.

Our academics use a variety of interactive learning methods , such as group discussions, case studies and problem-solving activities. Some modules include talks by visiting speakers from industry , who can give you an insight into digital marketing careers and current issues in the industry.

Speakers include former Southampton graduates who have gone on to work in digital roles for organisations such as Microsoft and the National Trust. Assessment methods vary by module, but will include exams, group assignments and individual coursework, as well as marketing blog posts, and reflective reports that encourage you to assess your own learning practices.

We aim to stretch your intellectual abilities, offering plenty of support to help you keep your studies on track. There are also numerous University services that offer advice and support in a range of areas, from study skills to CV writing.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website. Hands-on learning As well as covering core concepts, we provide opportunities to try out marketing techniques and develop practical business skills.

For example, students have looked at ways in which organisations with small marketing budgets, such as charities, can make the most of social media to get their messages across.

The Web Applications module includes a simulated website tender process. This team exercise involves taking on the role of web consultant and interviewing an academic who will play the part of a potential business client.

Additional learning and networking opportunities The University offers a wealth of additional opportunities for you to learn new skills and put your knowledge into practice. Our Digital Champions programme offers paid opportunities for students to use their digital skills on behalf of the University. This could involve running workshops on topics such as blogging, using Twitter or staying secure online; helping students or academics set up and manage their online profile; or making videos to promote Business School events.

It will give you access to a global online community of around 15, students , enabling you to discuss the concepts and practices you are learning about and build a worldwide network. Research-led learning Our academics are active researchers who specialise in a range of digital fields. Key Facts A specialised digital marketing masters degree, only taught in a handful of UK business schools. The programme offered a more forward-thinking view of the marketing profession that I felt would be invaluable when it came time to start my career.

Typical entry requirements Bachelors degree 2: Business, Management, or Marketing Excluded subjects: International applicants If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test. The following scores are accepted for direct entry: Pre-sessional courses Our pre-sessional English language courses are the best way to prepare for study at the University of Southampton.

Pre-masters course If you do not meet our entry requirements for direct entry to one of our MSc programmes, you could progress to one of them via the University's Pre-masters course.

Recognition of prior learning RPL If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study.

In our seminars and class discussions, you will be encouraged to think creatively and strategically and develop solutions. Today's marketers are expected to understand, locate and reach their intended audiences, rather than just expect the customer to find them.

Our Central London location means that you will be on the doorstep of innovative startups and thriving marketing firms, giving you an unmatched insight into how marketing is evolving, and how your new skills can add value to businesses. Register for an Open Evening. Students may start the programme in either January or September. If you begin in September, the programme is 12 months, while a programme starting in January will last for 16 months.

In the final term, you will have the opportunity to choose between a 10, word dissertation, and a consultancy project that offers practical insight into the industry. For the project, you will team up with a company and help propose a solution to their problem proposal. On our programme, greater emphasis is placed on interaction and activity-based learning.

All our staff are actively engaged in the areas of digital marketing and analytics, either as researchers or as practitioners. Guest speakers will further enhance the applied nature of the programme and help to develop your understanding of digital marketing and analytics in industry. You will also work with digital experts to develop practical skills in analytics software such as SAS and SPSS, and with marketing managers and agency staff to improve your understanding of marketing decision-making in the world of work.

Many assignments take the form of live briefs, enabling you to experience the kinds of projects that you will be working on as marketing practitioners.

Attending industry events will give you a deeper understanding of the concerns of marketing practitioners and how the practical skills you are learning can be applied in a marketing department or agency.

You will receive 30 hours of contact time weekly in the first term, and 36 in the second. Supervisors are available to discuss project issues during the third term, but you are required to meet for a progress update every two weeks at least.

Outside of class time, you will be expected to pursue your own research into the marketing industry. This includes attending networking events such as Silicon Drinkabout, as well as industry lectures and seminars.

Coursework is set outside class, and there is also group work and a reading list. Our teaching staff are academically active and publishing in the field of digital marketing and data analytics.

Three are PhD-qualified while another three are completing their qualifications. Some staff also work as freelancers in the industry, with companies such as Microsoft. Guest lecturers and experts have carried out international marketing work.

They are employed with established corporates, and at startups in London's Silicon Roundabout. We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions. Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you.

Find out more about our disability support and contact us. Through this very specialist programme, we teach our students specific skills that can be applied to the fields of:. This means you will have the flexibility to work across various industries of your liking in the specialist areas mentioned above.

Our alumni have worked on intelligent campaigns for organisations and brands ranging from AC Milan to Ferrero Rocher. Some have also revitalised family businesses, or set up startups in the UK and beyond.

If you choose to join as student members of the Institute students have a specific period to register and upon completion of mapped modules within the MSc programme, you will receive a CMI Level 7 Diploma in Strategic Management and Leadership. You will also be awarded an SAS certificate of attendance.

Furthermore, if you wish to apply for additional certificates, you will be eligible to take the further certifications:. We want to understand who you are and what your skills and interests may be — we are interested in your potential, as well as your prior achievements.

We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. Typically, we will make an offer to a student holding a minimum lower second class 2: Other equivalent international qualifications from recognised institutions will be accepted.

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:. This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses. For offer holders in London, we can provide a free on-campus English diagnostic test. This test must be arranged in advance. To book a test, please contact admit regents. Applying to study at Regent's University London is quick and easy.

We have put together some helpful information to guide you through the process. We accept direct applications, have no formal application deadlines and there is no application fee.

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call.

Arrangements of these are made between the Admissions Department and the applicant. You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents. We will assess whether you meet our entry requirements and will notify you of the decision via email.

If you wish to accept the offer you must pay the advance tuition fee deposit non-refundable to confirm your place.

There is no formal deadline to pay your advance tuition fee deposit, however we recommend that you confirm your place as soon as possible. Please see here for information on how to pay.